We are a collective of deeply experienced, dedicated and imaginative Thinkers & Makers.  More specifically:  directors, writers, producers, editors, marketers, animators, techies, musicians, designers, and dreamers – all dedicated to the art of advertising, and the science of sales. Together, we form a unique Creative & Production Agency, specializing in state-of-the-art content for any screen. 

We have unrivaled expertise in direct-to-consumer sales

We have been the sole Creative Agency of Record for Proactiv since its launch more than twenty years ago

Over the past 30 years we have helped launch and grow more than 65 brands

We operate at a level of quality and capacity few agencies can match


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Lieberman was founded in 1984 by documentary filmmaker Lenny Lieberman.  By applying his passion for authentic storytelling, Lenny pioneered a new form of direct-to-consumer advertising. 


In our 30+ year history, the work has changed – a lot –  but one thing remains the same:  our dedication to the art of storytelling.  We understand that every person and every product has a story to tell.  Our job is to bring those stories to life. 


This storytelling heritage inhabits every corner of our studio.  It is an essential part of our DNA.  It informs everything we do. 

For our recent work reels, please contact us.



Tel: 415-955-0855


455 ninth street

san francisco, CA 94103